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Becoming OneStudyTeam
Just like the work we do to unite the clinical trial ecosystem, we created the OneStudyTeam branding with thoughtfulness, consideration, and intention. From the colors to the shape of the logo, every detail reflects who we are and what we aim to achieve. Both new and familiar, our branding captures the mission shared by our technology and our people: connect and enable every stakeholder to carry out the work of research better, sooner, together. Here's a peek at the intention behind OneStudyTeam's new logo:
Introduction
There is a moment we all arrive at when working at OneStudyTeam, where you realize what it takes to bring new breakthrough medicine to the world. It is a great “Aha!” that comes from seeing all the people who participate in this worthy multi-generational endeavour, who work in their respective silos, that we realize... we must aim to address bottlenecks and remove friction throughout the ways we work together.
We must become OneStudyTeam.
Themes
There were ideas that we were mindful of when thinking about a mark to represent who we are and what we aim to achive.
Flow
OneStudyTeam aims to create workflows that reduce, or remove, friction caused by working in separate organizations
Braided
OneStudyTeam recognizes different perspectives and aims to connect them in ways to function more like a single team, stronger together
Propel
OneStudyTeam aims to advance medicine forward, better, and faster
Diversity
OneStudyTeam is here to serve a diverse humanity and strives to be representative of that in which we serve - we embrace diversity as a strength.
One
Perspectives
In addition to some conceptual themes, we thought about 5 perspective categories that make up one study team on clinical trials.
Patients
Patients
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Sponsors
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Regulatory
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Solutions Providers
Patients
Patients
Sponsors
Regulatory
Solutions Providers
Logo
The mark was mostly derived from the Reify Health brand colors and font, with some intentional adjustments. The green and blue are colors used as primary brand colors in StudyTeam Sites and Sponsors products. The logotype is the color Spruce color and of the same modified Robinson font. The other colors, slightly modified to increase intensity, were unused, but defined in the guidelines, which were reserved for future perspective product branding.
Shape
The mark is a monogram for our namesake. The shape has dimension drawn from similar roots as our sister company Care Access’s logo – a mobius. Motion can also be seen like a propeller or force moving upward, out, or forward. The assembly is continuous like a ring and the overlapping shapes suggest a braid like rope. Each part is a crescent like the moon which can be seen on our parent’s theme – the horizon. The crescent is a transition state within the moon cycle and represents the “in progress” nature of what we are all a part of in building OneStudyTeam.
Color
Create the better world you want to live in.
Wear it with pride.
SWAG
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Website & Advertisement
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